At the dinner table.
R — What is this?
Mom — Hamburger Helper.
R, disgustedly — What? It doesn’t look good.
Mom — Well, please try it.
R — Why??!
Mom — That’s the rule. (Then, trying to lighten the mood) You know the commercials with the mitten? That’s Hamburger Helper.
R, visibly upset — I don’t even know this guy with the mitten!!